For more than a hundred years
SKF has never stopped moving forward
Now
We are setting off again with a new brand image——
Defend against obstacles and reach far
Renewed Concept
Since its founding in 1907, SKF has been committed to developing products and solutions that reduce friction and lead the industry. Today, SKF is advancing innovation with a greater vision, not only focusing on reducing friction, but also driving the world forward by actively responding to friction and challenges.
In fact, 20% of global energy consumption is used to overcome friction. Faced with the contradiction between limited natural resources and unlimited development needs, SKF uses friction reduction to maximize the efficiency of every resource through continuous innovation and smart solutions.
SKF’s brand renewal is not only a visual change, but also a deepening of its values and mission. From reducing friction to actively fighting friction, SKF has always been committed to promoting the sustainable development of industry through technological innovation. Our story continues, and every renewal is inseparable from your support. Let us work together to build a smarter and cleaner world.
Visual Renewal
The revamped brand visual system achieves a breakthrough while retaining SKF’s classic logo elements: it adopts a more technological blue tone, modern font design and a more recognizable image style.